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Meltem Semijoias
Sobre o projeto
A proposta do projeto era desenvolver logotipo, identidade visual, proposta de embalagens e layout de e-commerce para uma empresa de semijoias localizada na cidade de Rio Claro/SP interior de São Paulo. O público-alvo são mulheres que fogem dos padrões de beleza estéticos convencionais.
Sobre a empresa
A Meltem surgiu do desejo de empreender, de levar versatilidade e principalmente satisfação e felicidade para as pessoas. A ideia principal é criar uma loja com responsabilidade em oferecer diversidade, afinal quer se comunicar com mulheres reais, com curvas, personalidade, e gostos considerados "fora dos padrões". A partir dessa ideia, Bruna, a fundadora da empresa, teve a ideia de criar uma loja online que tivessem semijoias de qualidade e hipoalergênicas, e que atendesse mulheres reais iguais a ela.
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